Consumers are likely unfamiliar with the term “blister packaging,” but it is used in a wide range of products and industries. Heavily adopted by the pharmaceutical industry in the 1960s, blister packaging is a classic choice for tablets and capsules.

In that industry, blister packs are favored for their durability, dose management, and tamper-proof construction. These qualities have made it valuable in many other sectors including commercial cannabis and vape products.

Here’s you need to know about blister packs and what sets this technology apart.

What Is Blister Packaging?

Blister packaging, or blister packs, are a type of plastic packaging molded to the shape of a specific product and sealed to a backing or lidding structure. The backing is traditionally made from paper, foil, or plastic.

Blister packaging was originally named for the appearance of the individual plastic bubbles that capsules were contained in. Since then, their usefulness and industrial application have expanded.

Other than pharmaceuticals, blister packaging can be a practical option for food, hardware, electronics, and writing tools to name a few.

Why Is Blister Packaging Used?

Blister packaging is extremely versatile and has usefulness in a wide range of industries. Food benefits from reduced air exposure, helping to maintain freshness.

Delicate objects such as electronics benefit from the sturdiness and tight fit of the packaging.

Cosmetics, sports equipment, toys, and tools are less likely to be lost or stolen because of the unusual shapes of objects packaged in this manner. Compared to boxed products, transparent blister packaging can showcases a product visually and increases shelf appeal.

Blister packaging allows either the manufacturer or retailer to include promotional materials or advertisements to help build a brand awareness. Blister packaging helps shoppers see product, further aiding in their purchase decision while keeping the product protected and the packaging free of damage.